Wait, Brian!  You're talking about liquid material around the conductors, right?  No.

Then you're talking about liquid inside the jacket for extra damping and shielding, right?  No.

You're not talking about LIQUID METAL, are you?  Like a LIQUID metal is actually carrying the audio signal? YES!

The conductors are an alloy of Gallium and Indium inside of tubes which are sealed and attached in proprietary fashion to RCA jacks and spade lugs for use in these magnificent sounding cables!  The stuff's ACTUALLY LIQUID AT ROOM TEMPERATURES!

How do these totally revolutionary, totally different, patent-pending liquid alloy conductors SOUND?  Liquid.  Never hard, never edgy, never dry.  Liquid.  Sweet, juicy, tasty (don't drink it, kids!), and delicate, with dynamics, both micro and macro, which will ASTONISH you.  Timbral accuracy which is really uncanny.  Soundstaging which DEFINES soundstaging....not just out to the edges of the studio space, but with FOCUS, too!

How do these conductors differ electromagnetically than all other cables?  Look up MHD and EHD...that's short for megnetohydrodynamics and electrohydrodynamics. Look 'em up.  Read about it, and you'll get a better idea.....

Bottom line:  The biggest problems facing cable designers forever have centered around how to overcome the electromagnetic problems inherent in using a metal conductor to carry something as complex as a music signal.  LOTS of properties of the signal must be maintained for Point B to properly receive what was sent from Point A.  Properties like TIMING of waveforms, FREQUENCY of change inside the cable, and AMPLITUDE of all of the parts of the signal.  What causes those properties to be altered?  Things like inductive reactance and it's inherent phase shift and high frequency rolloff....this alloy seems to have none of these problems.   Inductance and capacitance and their tendency to "grab" part of the music signal and divert it from its path.  These still exist, of course, but seem to have less of an effect on the signal in these conductors made of this liquid-metal alloy.  It's actually an inherently BETTER way to carry an audio signal.  No one's ever done it.  And these guys have the patent pending on the process of carrying a music signal through this material.