A cable's job is to take an electromagnetic signal from Point A to Point B. Sounds simple, but IT IS NOT. Lots of opinions have flared on this subject for decades...I've heard stuff like "All cables sound the same," "A cable's a cable," and "I already have great cable from....." for years.....the question is, do you have the RIGHT cables for YOUR system of collected components NOW? I've found that most folks don't, but after I've been over, it gets handled pretty quickly. No matter what your opinion of cables, what matters MOST is DOES WHAT I BRING OVER SOUND BETTER THAN WHAT YOU'VE HAD OR NOT?Ready for that clean, adult version of "truth or dare?" I'll bet you an audio purchase with our shop that once I get to know the sound you prefer, I can make your system sound closer to your preference than you might have expected, just by changing your system's cabling. I'll come over, and if you don't agree it's better when I'm done, I'll leave and be done with my tweaking. If you agree, however, be ready to pull out your check book or credit card, and start enjoying more music than you thought possible from your audio system! Some folks have me over on the advice of a friend, some folks have me over figuring they'll have a laugh on me, and some are just curious to see what'll really happen when I tweak their system. I've NEVER had a system sound worse after I'm done than before I got there. Ever. But I have had LOTS of systems sound MUCH BETTER after I've visited. Sometimes because of a cable upgrade, sometimes because of some other tweaks I'll implement...but it's always better when I'm done.